Market Research Survey Squash Utrecht Market Research Survey Squash UtrechtGeneral InformationWhat is your gender?KiezenMaleFemalePrefer not to sayWhat age group do you belong to?16-2425-3435-4950+What is your highest level of education?High School or equivalentBachelor's DegreeMaster's DegreeDoctorate or higherAndere:What is your current situation?StudentWorkingBoth studying and workingSports BehaviorDo you currently practice any sports?YesNoHow often do you exercise per week on average?KiezenNever0-1 times2-3 times4-5 times6-7 timesWhich sports do you participate in? (multiple answers possible)Fitness / GymPadelSquashRunningTeam sportsAndere:Why did you choose this sport?Sport PreferencesHow important are the next factors when choosing a sport? (1 is not important, 5 very important).PricelowesthighestLocationFlexibilityAtmosphereSocial aspect Orientation & Decision MakingHow do you usually discover new sports or activities? (multiple answers possible)Social mediaFriends / word of mouthInternet / GoogleAdvertisementsAndere:What do you consider before choosing a sport? (multiple answers possible)WebsiteReviewsSocial mediaPriceAndere:Squash (Key Section)Have you ever played squash?YesNoWhat is your perception about squashclub(s), like location, atmosphere and social aspect ?(open question)BarriersWhy would you NOT choose squash? (multiple answers possible)It seems too difficultIt does not seem funI don’t have someone to play withIt does not seem socialI don’t know enough about itAndere:Returning BehaviorWhat would make you return to a sport? (multiple answers possible)EnjoymentAtmosphereSocial interactionFlexibilityThe workoutAndere:Final QuestionsWhat makes a sport attractive to you?What do you miss most in your current club(s) or sport(s)? If at different clubs or sports, please explain below.
Let's play Squash!Let's play Squash!